A kiosk sales counter branded for the “Yediot Achronot” newspaper. Built-in compartments were designed on the upper part of the counter’s upper for newspapers and spaces for magazines were built into the front of the counter, all of which are easily accessible to the customer. The newspaper’s brand was placed on every external surface of the counter to make it stand out. This is a great example of maximizing the use of “dead space” and focusing the retail space to promote a brand.
