The challenge: creating an improved shopping experience for the large refrigerator and freezer complex in the Rishon Le’Zion branch. We decided to preserve the feeling of “Open Space”, and make the space warm, colorful and energetic – one that will be pleasant and not cold.
The 6-meter-high ceiling is covered with graphics that tell the story of a journey in the world, sunlight and open sky. Recessed warm lighting is used instead of standard industrial neon. The broad perspective allows you to experience the space, without looking up. The new design increases traffic to the complex and makes shoppers stay longer and explore the wide range of products.