As part of the design and planning of the display system in retail chains, we develop unique design concept for integrating screens into display fixtures in retail chains. Digital display of promotional content and marketing offers has many advantages – interfacing with the chain’s cash register data systems to display prices and promotions (reducing errors in displaying prices), real-time updates at the push of a button in all the branches, the customer gets exposed to deals and offers, reduction of waste, environmental damage and visual nuisance (waiving temporary signs, printed pages and stickers to communicate promotions), upgrading the store’s visibility and branding it as technologically advanced.
In recent years, retail chain owners have begun to integrate screens into stores. It is of great importance to choose the right screen, determine its location, size, viewing angle, and how it fits into the display layout as part of the overall design of the store. Professional work will contribute to the shopping experience, the chain’s branding, and its business results. On the other hand, integrating screens in a way that is disconnected from the design may increase the “clutter” in the branch, and damage the shopping experience instead of contributing to it. The design of the digital display layout and the content displayed on the screens are supposed to “work together” with the store’s planning and design, in the same way that, in our opinion, architectural design, store interior design, facility design, and graphic design enhance and complement each other.
KOREN handles such project with an multidisciplinary team that integrates all parameters together to create an advanced and successful shopping experience. Our studio team currently also includes motion designers, with high capabilities in creating unique 3D animated templates and marketing videos based on chain’s visual contents.
We will be happy to plan and implement a digital signage system for you. Below are a number of examples of initial pilots in the field that were launched this year.
