A pilot for digital screens for the retails promotions combined with advertising content. The visual language based on the Hazi Hinam brand’s values.
As part of the pilot, proposals were made for:
1. widescreen content located upstairs to the second floor in the “Sharonim” branch, and intended to create interest in the product offering on the upper floor for the shoppers on the entrance floor
2. Digital shelf occupiers based on a uniform animated structure to create pleasant visibility in the category. The template should accept alternating brands.
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