A pilot of a digital display system in a new branch of the chain, where the issue of screens was taken into account at the beginning as part of the store design, and was planned to replace the standard signage in selected locations – the store’s entrance, gondola ends, promotions display, soft drinks category, the butchery, and the checkout area. area The screens display the chain’s promotions, launches and campaigns , and a variety of marketing messages.
A unique template was designed for each area, adapted to the location, height, viewing angle, and the facility in which it’s integrated. The screen, as well as the animation videos, were designed and planned in accordance with the various display facilities, implementing the chain’s brand values.
The signage interfaces with the chain’s cash register data and displays current prices and promotions in real time. This interface was implemented in collaboration with “ReaLo Screens-TV” in order to reduce exposure to consumer deception due to a mismatch between the price display on the shelf and the cash register, and as a tool that allows for the rapid exposure of promotional content, at one store or the entire chain.
This project was submitted to the “Israel Star 2025” competition of the Israeli Packaging and Production Institute, and won the first place in the display facilities category.
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