Under this category we have consolidated projects such as designing catering compounds, designing stores in visitor centers, designing concession stands in movie theatres, designing a spa complex, designing offices and more. What is common in all of these is the need to create a high level of attractiveness in the complex, and visual uniqueness, such that will cause customers come to it, spend time in it, and enjoy it. The customer’s experience in these complexes must be unique and receive most of the attention and investment, but not at the expense of functionality. The complex should reflect the brand values, address the relevant target audience in an accurate manner, and adapt the design to the service and/or product offered in it.
