Design of a F&V and fresh fish shop within a mall. The client Ma’adanei Gorme that specializes in fresh and quality produce, has opened alongside its meat store, a unique concept store offering a large variety of fresh F&V and fish on a relatively limited space. The store is fully open to passers-by, including an outdoor display on wheels, which increases the exposure of the produce and invites costumers inside. The fish deli is differantiated in color and design, and is an attraction in itself. Enjoy!