A gym is in fact, for all intents and purposes, a retail complex, and it should be treated as such when designing and planning it. Large gyms usually offer their clients a comprehensive Well-Being package, beyond the basic membership. The location and appearance of the entrance and reception area, the design of the sporting equipment and clothing store that can usually be found in these complexes, the design of the cafeteria which is at the disposal of those training, and communicating and offering additional services in the fields of health, sports medicine, nutritional counseling and as such, are most important. It is also important to plan the customer’s route, and to ensure comfort, aesthetics and cleanliness in order to create a cozy feeling for customers who visit the complex again and again.
