The development, design, planning and production of an innovative concept to market remote-controlled cars in shopping malls throughout the UK and Ireland.
Danbar Toys acquired the rights to market the branded products of the “flash & dash” television series that is aired on Europe’s Cartoon Network.
Instead of selling the toys at standard stores, the company decided to set up play stands that would sell coupons to play with the cars and would also have the toys for sale.
Play stands were set up in 18 shopping malls, became an attraction and drew many children and adults to play.
